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Hands-on creative help from an ad clearance expert

Expert advice for ads with bold ideas

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Copy Development Icon

Copy Development Consultation

For agencies and advertisers with great ideas that need to stay BCAP-code-friendly. We’ll work with you at any stage (pitch, research, on-set, script development) to craft your claims and ideas into compliant and compelling ads which should breeze through the clearance process, spotting any potential issues early.

  • Exclusive early advice – prior to clearance
  • Hands-on expertise
  • Break new ground and push-boundaries
  • Setting you up for a fast, smooth approval
  • Especially handy for competitive, contentious or complex areas

Price: £XXX + VAT per submission

Speak to an expert View T&Cs
Copy Development Icon

Meet the Consultants

For ads with technical claims, get them exclusively reviewed by the expert consultant for your sector, to spot any specific issues early.

  • Speak directly with your sector’s expert consultant & our Copy Development team
  • Analyse evidence, technical data and studies
  • Ask questions and discuss concerns
  • Peace of mind that you’re on the right track

Price: £XXX + VAT per submission

Set up a call View FAQs T&Cs

Get help with your ideas before and after script development too.

Don’t waste time pitching an ad which can’t be approved. Get help with your

Pitch & Research

Don’t waste money filming an unworkable ad. We’ll keep an eye when you’re shooting

On-Set
Download

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Delve into a case study

See some real-world examples of how Clearcast’s Copy Development service helped to shape memorable ads and get them to air.

Getting AI ads right:

Spirit Studio’s: ‘The Good, The Bad and The Healthy’

Avoiding restrictions for sexual wellness:

Lovehoney’s Feel the Lovehoney

Navigating tricky alcohol rules:

Woodsman Whiskey’s Well Earned
"A partner, rather than a barrier, to our creative work."
(Meet the Consultants) Olivia, PG One
"Absolutely fantastic. Always on hand to help with any advice or questions we had. Super quick, efficient and very reliable."
(Copy Development) Beth, ITV
"An excellent and great value service for clarity on complex claims."
(Meet the Consultants) Bill, Atom Pictures

Explore more ways we can help

Reach more people. Check out

Subtitling

Learn about the ad rules. Check out

Training

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